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About

Build the right things, the right way

We’re a digital product and innovation consultancy that helps organisations grow.

That means websites, apps, platforms and APIs that don’t just tick boxes – they solve problems, unlock opportunities, and occasionally make people wonder how you pulled it off. We combine strategy, design, delivery, and a sensible amount of AI to get there.

Not everything needs building. Sometimes you just need a sharp audit, a focused workshop, or a second opinion on that Very Big Idea. We do that too – and we’ll tell you if it’s worth the effort.

We work with ambitious organisations across sectors – membership bodies, publishers, cultural institutions and data-led businesses – on projects that demand clarity, tackle complexity, and deserve care.

We’re collaborative by nature, pragmatic by default, and quietly obsessed with doing the job properly. No black boxes. No bloated decks. Just sharp thinking, fast feedback and software that earns its keep.

Growth is our goal – but not at any cost. We build with sustainability in mind: tech that runs lean, design that works for everyone, and teams that still like working together when the project’s done.

If you’re after software that makes life easier and business better – whether it’s through a build, a workshop or a good bit of thinking – you’re in the right place.

Want to know how we do it? Check out our services

Team

Just people who genuinely enjoy solving tough problems together.

Giles Cambray

Managing Director

Philip Mudd

Founding Developer

Carmel Farquhar

Head of Growth & Client Services

Tom Brierley

Developer

Yuxuan Chua

Product Strategist

Jean-Michel Dentand

Head of Digital Experience

Christopher Ditchburn

Fullstack Developer

Mary Proto

Marketing

Gawain Hammond

Consultant Architect

David Dawson

Consultant Developer

Our clients

Our client Bam logo
Bam
Our client Sharp logo
Sharp
Our client EE logo
EE
Our client EIDO logo
EIDO
Our client Hello Self logo
Hello Self
Our client DPP logo
DPP
Our client Peabody logo
Peabody
Our client Jack Wills logo
Jack Wills
Our client Bam logo
Bam
Our client Sharp logo
Sharp
Our client EE logo
EE
Our client EIDO logo
EIDO
Our client Hello Self logo
Hello Self
Our client DPP logo
DPP
Our client Peabody logo
Peabody
Our client Jack Wills logo
Jack Wills
Our client Social Finance logo
Social Finance
Our client Franco Manca logo
Franco Manca
Our client LEON logo
LEON
Our client TRG logo
TRG
Our client Cambridge University logo
Cambridge University
Our client RSPCA logo
RSPCA
Our client Bridges logo
Bridges
Our client MDE logo
MDE
Our client Social Finance logo
Social Finance
Our client Franco Manca logo
Franco Manca
Our client LEON logo
LEON
Our client TRG logo
TRG
Our client Cambridge University logo
Cambridge University
Our client RSPCA logo
RSPCA
Our client Bridges logo
Bridges
Our client MDE logo
MDE
Our client University of Westminster logo
University of Westminster
Our client LCC logo
LCC
Our client Confused.com logo
Confused.com
Our client Lionsgate logo
Lionsgate
Our client Scouts logo
Scouts
Our client Legal 500 logo
Legal 500
Our client Metro logo
Metro
Our client University of Westminster logo
University of Westminster
Our client LCC logo
LCC
Our client Confused.com logo
Confused.com
Our client Lionsgate logo
Lionsgate
Our client Scouts logo
Scouts
Our client Legal 500 logo
Legal 500
Our client Metro logo
Metro

Need expert help on a tricky project?
Get in touch to see if we can help.