The DPP Rebuild

Building DPP’s New Website

‘Our members don’t even know they’re members.’

  • Client

    The DPP

  • Problem

    In 2019, Rowan de Pomerai revealed that DPP memberships were underutilised by employees, causing inefficiencies and high administrative burdens.

  • Solution

    Rebuilding the DPP site on CraftCMS addressed WordPress's flaws by enabling modular content creation, secure document management, inbuilt previews, and automated user onboarding via a custom Salesforce integration.

  • Outcome

    Since the launch, the DPP has experienced a significant 1000% increase in monthly downloads, with the site now averaging over 100 new registrations each month.

  • Technology Consultancy
  • Platform Development
  • UX Research
  • User Interface Design
  • Web Apps
  • API Development
  • CMS & DXP builds
  • Hosting, Infrastructure & DevOps

The Challenge

When we first spoke to Rowan de Pomerai of the DPP in 2019, a striking sentiment emerged: ‘Our members don’t even know they’re members.’ It was an intriguing realisation – that memberships were secured and funded at an organisational level, yet individual employees were often unaware of the rich resources available to them through their company’s DPP membership.

Yet, despite the apparent lack of use, administrative effort on DPP’s side to manage users was high. 50%-of-someone’s-job high. Onboarding was manual, and managing the job changes of members seemed incidental. This all contributed to the wrong individuals having access to the wrong parts of the DPP ecosystem.

The Work

The incumbent CMS, WordPress, had been set up so that content was unstructured, insecure, and difficult to update. Rebuilding a completely revamped site on CraftCMS – a platform more modern and sophisticated – offered the following benefits whilst retaining a familiar interface:

  1. Modular content page creation, with custom modules developed for the DPP to fit their content and workflow.
  2. Inbuilt previews and versioning, allowing the DPP to take control of content generation workflows
  3. Document repositories with varying degrees of security – something that WordPress is particularly bad at handling.

Our custom integration with Salesforce allowed us to implement a bespoke registration and authentication system. A user’s work email address could be validated – and revalidated periodically – to be checked against company membership records. This allowed for the automated user onboarding that DPP so desperately needed.

DPP Registration flow
The registration flow allows members and non-members to book online or in-person events.
The DPP Rebuild - Spork